Each and every web design project requires important steps that are unique to your business. I have two process points - one for Web design & development, the other for branding. Each provides a structure so that everyone involved can contribute their expertise for the best results. Experience and success has taught me that following a well-defined process ensures not only the best creative outcome, but also an on-time and on-budget delivery.

Web Design Process Phases

Strategy
Architecture
Creative
Growth & Management

Strategy

Strategy planning is the first phase to proper web design. Development of a profile of your web design tastes, target audience, and from that, come up with the most compelling reasons for them to visit your site, spend time there, and of course, return. Working together to develop and document in the core business that rules behind the project. Establishment of the parameters for judging the success of the messages and designs of development. Upon approval, the next step forward is to Architecture.

Architecture

Next, determination of the scope and size of the project. What information must be communicated? What information do you want to capture from site visitors? This phase includes our asking what may seem like obvious questions: What will the site do? How will it work? We layout the site for our search engine optimization planning and keyword research. These basic elements come together to build the overall information architecture and mold the web design. From our collaboration, and through information mapping, we create a paper-based map of the site structure. With the site architecture set, the navigation scheme established, and your approval, we go on to Creative.

Creative

We have defined the business rules, content, architecture, and the functionality to be integrated. Now we can develop the visual personality for your web design project and site. The design of the interface must be an extension of your brand and, of course, make your site compelling and easy to use. As we integrate the core messages with logical information design, the visual page design takes shape. This phase typically includes 2 prototypes and usability testing. Once we have your approval on the visual design, we proceed.

Growth & Management

The Web is a living, breathing medium. Consequently, your site will need to change and grow over time and maintain a top search engine position and ranking. Factoring this into the solutions we develop, it's at this stage that we apply our advanced search engine optimization and can use management and maintenance tools.